Ivonne Lorena García

Brand Communications Specialist

Wondershare

Nov 2020 - Aug 2021 (10 months)

- Successfully delivered all the new copy for the Website design of the Wondershare main website, - Create, edit and manage all the Wondershare brand written assets - Support with copy the social, PR and other brand efforts - Lead the renovation of all the website copy for the brand - Ideate and write scripts for YouTube Content

O

Copywriter

Organo

May 2019 - Current (5 years)

- Content creation for corporate blogs - Ensure voice and tone of the brand in all communications Inhouse writer and editor of highly trafficked blogs part of the OG brand. Set up the SEO strategy, content calendar, and posts for the different blogs (corporate and beauty), increasing traffic by 40% in the first months and maintaining a constant flow of new visitors. Created persuasive content and marketing campaigns (blog, email, social media), improving the online presence, and increasing the shares of our stories on social media by 50%.

Talent Acquisition Agent

Bunny Studio

Jun 2017 - May 2019 (2 years)

- Scouting and recruiting talents for the Writing, Voice, and Translation areas of the platform. - Creation of processes and documentation of the Talent Acquisition Area

Brand Journalist - Editor

MileniumGroup

Nov 2016 - Jun 2017 (8 months)

- Writing and proofreading contents for diverse clients - Translation to English of most of the corporate contents Created over 350 blog posts, managed over 7 content calendars, and crafted communication pieces (speeches, press releases, emails, presentations, business proposals) for around 15 clients in Latin America and the US.

P

Copywriter & Planner

Pidamos Marketing Total

Mar 2015 - Nov 2016 (1 year 9 months)

- Creation and development of Advertising campaigns and BTL Brand Activations - Creation of Presentations Crafted over 200 strategic plans and pull-marketing strategies (including experiential and content marketing) for over 30 clients. Developed and managed over 150 events throughout Colombia, improving attendance and remembrance by 60%. Created over 600 Google Ads with a click-through-rate of more than 2.40%

Content Creator

Fundación Universitaria Konrad Lorenz

Mar 2014 - Mar 2015 (1 year 1 month)

- Research, write and publish all written content in the Blog and Social Media Networks - Content calendar management and creation - Writing scripts, speeches and institutional communications Managed the content creation flow and calendar of all the University’s assets. Created and published over 300 pieces of multimedia content (blogs, brochures, scripts, videos, presentations and speeches) for the different departments and events of the University. Expanded PR and social network outreach through events and videos, increasing engagement by 60%

f

Freelance Copywriter and Translator

freelance

Feb 2013 - Current (11 years 3 months)

Copy editing, proofreading and writing. Web content development and content strategy for ORGANO. Translation from English to Spanish. Proofreading of texts in both languages and style correction.

Social Media Strategist

MileniumGroup

Aug 2012 - Oct 2013 (1 year 3 months)

- Setup the Social Media Department of the Agency - Social Media management for several clients - Creation of Social media strategies for all clients - Training of Community Managers and other Social Media Specialists Created the strategy and managed the social media networks of 10 clients, including one of Colombia’s largest pension funds, Porvenir. Proposed and implemented a language localization and translation process to ensure translated copy better reached Latin American audiences. Trained and on-boarded 15 editors and managers on style, tools and best practices. Brand educator, training +30 social media managers and teams for tech, retail, pension, law and education clients.

Cruise Ship Photographer

The Image Group

Mar 2011 - Aug 2012 (1 year 6 months)

I was a cruise ship photographer for a year and a half. It inspired my wanderlust and love for travel photography.

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