Laura Varón

Laura Varón  Verified by 20 people. Click for details.

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SEO Content Specialist & UX Copywriter
Bogotá, Bogota, Colombia

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Flexible work
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Résumé


Jobs 15% verified
  • SweetProcess
    SEO Content Manager
    SweetProcess
    Sep 2020 - Current (3 years 7 months)
    ▸ Editing, publishing, and optimizing content on WordPress. ▸ Creating landing pages ▸ Writing copy for e-mails and social media automatizations ▸ Training new team members ▸ Improving existing processes and procedures
  • Born Again Media
    SEO Content Specialist
    Remote experience
    Born Again Media
    Jun 2019 - Sep 2020 (1 year 4 months)
    ▸ Editing and publishing content on WordPress. ▸ Performing keyword research to create content plans, working in tandem with writers, a graphic designer and a video editor. ▸ Performing content audits and to do on-page SEO improvements. ▸ Editing and sending email marketing campaigns.
  • T
    Resume Writer, Designer & Translator
    Remote experience
    TallerCV
    Jan 2019 - Current (5 years 3 months)
    En tallercv.com nos reunimos en una videollamada para analizar tu CV actual y tu manera de presentarte a convocatorias, y crear juntos una nueva CV fantástica. En solo una hora, aprende cómo presentarte a convocatorias y demostrarle a tu futuro empleador, desde el PRIMER contacto, que TÚ eres la persona que debe contratar.
  • Bunny Studio
    SEO Content Manager
    Verified experience
    Bunny Studio
    Mar 2017 - Jul 2018 (1 year 5 months)
    Content strategy and execution · Creation of blog posts, e-books and enhanced content · On-page SEO strategies · UX testing and support for L10N in English. * Performed keyword research and analysis for VoiceBunny, deriving in the proposal and execution of an in-page and content SEO strategy * Designed the talent application process for TranslationBunny as well as the quality standards for the produced translations, initially for EN-SP. The process has been successfully replicated in over 20 language pairs. * Conducted UX tests to find glitches and untranslated elements from the localized VoiceBunny sites in Spanish, French and German. * Participated in the creation of a brand manual for the company.
  • Big Holding
    Copy editor
    Big Holding
    Apr 2016 - Mar 2017 (1 year)
    Copy editing, copywriting for printed media (catalogs, brochures, specialized magazines) and digital channels (e-mail marketing, website content, social media posts). Translation (SP/EN). - Supervised the production of retail catalogs for Carulla, Juan Valdez, ExxonMobil and Terpel, among others. - Supervised the general copywriting of all written pieces for all brands. - Translated and supervised the adaptation to English of eight major sales brochures for Exxon Mobil.
  • Pleisi
    Growth Hacker
    Pleisi
    Nov 2014 - Aug 2015 (10 months)
    Social Media management, client advocacy and market research. Social media and content marketing strategy · Inbound marketing strategies · Writing: blogging, social media updates, e-mail newsletters · Market research · UX testing · Customer advocacy and sales support. - Increased number of users on the platform from 2,000 to 10,000. - Conducted a one-month market research with in-depth interviews to assess strengths and weaknesses of the product, as well as opportunities for growth. - Helped design a methodology to determine the next courses to offer. - Conducted UX tests to improve usability on the platform.
  • f
    Freelance copy editor
    freelance
Education 0% verified
  • Universidad Jorge Tadeo
    Advertising
    Universidad Jorge Tadeo
    Jan 2005 - Aug 2010 (5 years 8 months)
Projects 50% verified
  • A
    Antologías de Narrativa Gráfica
    Remote experience
    Jul 2019 - Current (4 years 9 months)
  • T
    TallerCV
    Remote experience
    TallerCV
    Jan 2019 - Current (5 years 3 months)
  • E
    Las mujeres somos gente
    Verified experience
    Excel Feminista
    Jul 2012 - Current (11 years 9 months)
    - Curating and archiving content related to gender, feminism, body positivity, LGBTI+ issues, race and intersectionality.
  • Torre
    Releasing TranslationBunny and acquiring the first talents
    Verified experience
    Torre
    - I designed the first translation test for applicants and laid out the criteria for evaluating applications.
Awards 50% verified
  • 4
    IDARTES Grant
    4mesas
    Oct 2021 - Current (2 years 6 months)
    We [4mesas artist collective] were awarded an IDARTES grant for emerging artists and authors to create and publish a collection of short graphic novels.
  • Universidad Nacional de Colombia
    Partial scholarship for academic excellence
    Verified experience
    Universidad Nacional de Colombia
    Apr 2016 - Jun 2016 (3 months)
    I received a partial scholarship for my academic performance during the Scientific Literature module of the free courses of Translation.